新フレーバーの名称の「ルビー」コンセプトの「煌めき」を元に開発。角度によって煌めきが変わるスペシャリティーを最大限効果的にするために、多面体のBOXを制作。宝石の鑑定書に寄せた「煌めき鑑定書」で新製品の効能をユニークにつたえます。
Developed based on the campaign concept of "Sparkle," the new flavor "Ruby" draws inspiration. To effectively highlight the changing sparkle from different angles, a multi-faceted box was created. Using a "Sparkle Appraisal Certificate" reminiscent of a gem appraisal document, the unique benefits of the new Red Bull flavor are conveyed in a distinct manner.